The All-in-One Storage Manager now includes setup and migration wizard support for Microsoft Exchange 2007 so customers can move from direct-attached to network storage in fewer than 10 mouse clicks. Unlike other offerings, the spokesperson said, the All-in-One Storage Manager features mixed drive support, which lets customers leverage the cost efficiencies of SATA (serial ATA) with the speed and reliability of SAS (serial-attached SCSI). The high-performance controller in a 12-drive array allows storage to be allocated at a highly granular level, depending on business demands. The HP AiO1200 offers a maximum of 9 terabytes of raw capacity and provides customers with increased storage density in a 2U form factor. The StorageWorks AiO1200, unlike offerings from Big Blue, EMC and other competitors, is a system designed for IT generalists who have no storage expertise, a company spokesperson said. And in September, it rolled out its first StorageWorks AiO system, which combines NAS (network-attached storage) and iSCSI connectivity. In October, the company introduced a dedicated network storage "starter" kit, designed expressly for the midtier business market. In December, HP unveiled the entry-level direct-attached StorageWorks MSA60 and HP StorageWorks MSA70 arrays. In February, the company introduced its StorageWorks D2D Backup System. The company hasn't had a new product for the high-end market since last October, when it introduced a high-performance blade server and ultra-high-speed gateway for enterprise storage systems. The HP StorageWorks 1200 All-in-One Storage System (HP AiO1200), is HP's fifth storage product rollout for SMBs since September. More evidence of this trend came April 11, when the Palo Alto, Calif., company introduced a new version of its All-in-One storage system for SMBs - the latest in a long list of new product offerings for the midtier business sector.
Part of the reason for this concerted SMB campaign, analysts surmise, may be that HP is slowly but surely losing market share to IBM, BlueArc and others in the high-end enterprise ECB (external controller-based) disk storage market, according to the latest Gartner and IDC reports, and needs to concentrate its engineering and marketing muscle elsewhere. This will come as no surprise to anybody following the data storage market: Hewlett-Packard is focusing a substantial corporate effort to win the small-to-medium business sector over to its new, simplified products.
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